This scene says a lot about the context of the film. At the
time this film was made, shopping malls were fairly new and many Americans had
been brainwashed into doing their entire shopping under one roof. When the
majority of the population in Dawn of the Dead (1979) had been turned
unto zombies it is ironic that the first place most of them flock to is the big
shopping mall. Despite the zombies waddling about half dead, they look very
lost and a bit confused. This was also how people felt during their first
experience at one of these big shopping centres. If we was to take a picture of
everyone in a shopping mall nowadays a similar brainwashed look might be found
on people’s faces. Consumerism is an ideology where people are encouraged to
buy things just to make them happy. This is an establishing shot to set the
scene. George Romero liked to include his own thoughts in his work. George Romero
was an auteur.
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